Joanne Hynes’ Hitchcock heroines
Posted in Fashion / Fashion blog / Fashion pictures / Fashion shows / London fashion week
At times, London fashion week can be a bit of a gamble. For every Erdem or Burberry on the schedule – guaranteed to be grand, glossy productions chock full of desirable clothing – there’s a designer (not necessarily a rookie either) whose show is, at best, boring, or, at worst, displays a complete disregard for the fact that the ultimate aim of a fashion collection is for the clothes to be bought and worn.
On the other hand, every so often, there comes along an unexpectedly dazzling collection that reaffirms your faith in the schedulers’ abilities. For the spring 2012 season it was Central St. Martins trained Joanne Hynes who, for me, provoked such a reaction. Dazzling is precisely the word: this was a heady blend of coruscating fabrics, a bold colour story and eye-catching jewellery to boot.
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Tagged: Joanne Hynes
